Who are these people?

I was finishing up Xmas shopping (Bobby and Sherri, y’all are set) and saw a copy of the new Kevin Smith lectures DVD for $10, so I bought it. Smith is a great, funny, fast-thinking maker of speeches and hoster of Q&As, and seeing him earlier this year in New York I remembered why I liked the guy in the first place.

But this DVD (the wonderful title is An Evening for Kevin Smith 2: Evening Harder) confounds me. Smith is funny, but… who the fuck are these people listening to him? In Toronto Smith lectures to a quasi-stadium of what must be 8,000 fans, and they look the same I age I was when I was big into Kevin Smith movies. About 17, 18. So how did they get into Kevin Smith? Are they all Jersey Girl fans? Of course not. Could they have seen Jay and Silent Bob Strike Back and dug it? Possibly, but that was a 2001 spin-off of a movie from 1994, Clerks. If you’re 18 and starting college, you were 6 years old when Clerks came out. You were 14 when Spider-Man came out, for Christ’s sake. Why aren’t you a Spider-Man nerd instead?

Ben Wasserstein in New York attempted to reveal how Smith makes his bones these days:

Today Smith presides over a Web empire encompassing his board (Smith’s approaching his 3,000th post), an online short-film festival, and more. He’s making an “in-theater” audio commentary to entice iPod-toting fans to see Clerks II a second time. And Smith’s films may be the most merchandised comedies since Ghostbusters. There was a one-off joke in Jay and Silent Bob Strike Back about a drug-dealers union: A UNITED JERSEY BROTHERHOOD OF DEALERS card sells for $2. A DVD of his Q&A sessions was so popular that a follow-up with the supremely unlikely title An Evening With Kevin Smith 2: Evening Harder hits stores in November. There are shelves of action figures, even one of Smith himself—not Silent Bob, the pot dealer he plays. Just Kevin, standing around, doing nothing.

Nice work if you can get it, but how do today’s teenagers get interested in this in the first place?

Standards, Please

You know those ads for Staples, in which tech-smart dudes come up with their ideas by hitting the big read “Easy” button?

I’m increasingly convinced that Pajamas Media makes its hiring decisions by hitting the “Stupid” button. Not sure if it’s red, but it’s probably covered in jam or tin foil or something.