Now, I’m not trying to damn this movie with faint praise, but I think my favorite part of it was the title card. The lead characters are driving down a notably shitty strip of Tennessee highway, and one leans out the window, and the frame freezes and displays this giant yellow “Hustle and Flow” logo, like a transplant from a Russ Meyer movie.
This aside, it’s still a pretty good movie. Terence Howard is D-Jay, a curiously erudite pimp in Memphis (apparently the asphalt and titty bar capital of the universe), who learns a Memphis rapper made good (Ludicrous) is coming back to town for a party and decides to make a demo tape for him. And, uh, that’s it, but it’s really quite funny and touching.