Drudge is an idiot
My family computer won’t let me shrink the screenshot I took, but here it is anyway. Drudge has reported that “Cold Mountain” is the box office victor of Christmas day, based on a link to BoxOfficeMojo.com. But the page in question hasn’t computed totals for any other opening movies. As I show in this screenshot, BOM editors had left LOTR’s gross totals blank.
Christmas box office receipts typically look like the receipts from an average weekend. The Last Samurai, which was marketed much like Cold Mountain, made about $8 million each day of its opening weekend. If Cold Mountain follows similar patterns, it will make a little less than $20 million over the long weekend. If so, I’d be pleased – I predicted as much three weeks ago.